
L’Atelier by Glenfiddich
with Aykan Umut
About
L’Atelier by Glenfiddich is an Art storytelling program from spirits brand Rémy Cointreau where they explore their shared values in craftsmanship and innovation.
What we dit
Advisory, Ideation, Curating, Project management, Production assistance.
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Client: Remy Cointreau / Glenfiddich
Artist: Aykan Umut
PR: OONA Agency
Curator & project lead: A.P./Studio
Production partner: Indiandribble
Outdoor partner: Rapid Media
AR-effect: Playar
NFT platform: Onegrid
Photography: Yuri Andries
L’Atelier by Glenfiddich 2023
What do Glenfiddich single malt scotch whisky and art have in common?
Both are complex and intense and only reveal their secrets slowly. Glenfiddich believes in the special bond between artists and lovers of good whisky – both graced with a touch of anti-conformism – which is why the brand supports artistic projects around the world, including those of Aykan Umut.
This talented artist specialising in AI is known to most by his pseudonym Ai-kan Umut. As part of the "L'Atelier by Glenfiddich" project, the artist is exhibiting their artwork in Brussels and Antwerp. But that’s not all. On top of that, 100 NFTs have also been designed, one of which you can collect.
Aykan Umut
Visual artist Aykan Umut, originally trained as a craft animation artist and grew into an established digital production and artwork creator, developed as a modern creative with a strong vision in image making through the years. The past decade lent his creative touch to numerous street culture and music-infused brands and collaborators e.g. Alicia Keys, Moncler Genius, and Swizz. Beatz
The recent technological innovations - with artificial intelligence and the concept of tokenizing in particular - opened up new possibilities for the artist and challenged him to level up his autonomous artistic practice. These new tech-based tools let him create new forms and visual concepts that have already been playing in the artist's head for a long time. Not only did music and street culture influence his early, often commissioned-based, works. These influences play an even more important role in his current autonomous work.
As a “prompt” curator of his own mind, the artist uses Ai-tools as an executive assistant for his current ongoing series. Images, too complex to stage in the physical world, now finally are able to be brought to life using this new range of generative open-source tools. Just like in the real world, the process is all about trial, testing, creating, re-creating, and finetuning the artistic concept which translates into well-crafted aesthetically pleasing pieces.